The core idea of the project can be put in just a few words: “drive live with Coca-Cola Zero on a real Carrera track via the Internet”. The idea built on previous projects. We had already staged several live events with user interaction, for example the Coke light “World Record in Smiling”, “Scholz & Volkmer Geschenkedenken” and more. But this idea was just the ticket for our target group. Life as it should be (for men): fast cars with nice race girls cheering them on ;)

Nachdem Scholz & Volkmer vor kurzem für Coca-Cola Zero das Carrera Live Race gelauncht haben, habe ich für LOUNGE72 ein Interview mit Peter Reichard (Executive Technical Director) und Rainer Eidemüller (Texter und Informations Architekt) mit einigen interessanten Insights geführt.

Viel Spaß beim Lesen.