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“Few brands can match ABSOLUT when it comes to creating groundbreaking marketing campaigns, their most recent is no exception. Following all-time greats such as Andy Warhol, Gianni Versace and Jean-Paul Gaultier, the latest artist to join forces with ABSOLUT is rock legend Lenny Kravitz.

Working from the same brief as all other artists, Lenny Kravitz created an original track taking inspiration from the ABSOLUT brand and bottle. The resulting score was then passed on to 10 big-name remix artists from around the world, each of whom created yet another unique piece of music. All tracks, along with music videos, were to be freely distributed online, the brief was to create somewhere worthy of hosting them.

The website is the heart of the collaboration developed by North Kingdom.”

Absolutkravitz.com - sehr fein!